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For example, if your ad sells shoes and you have specified tennis shoes as a keyword, you can prevent your ad from being displayed in response to a search on tennis courts by using courts as a negative keyword You can add negative keywords toOct 23, 17 · This is also known as a negative match For example, when you add "free" as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term "free" On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content"Feb 19, 18 · For example, let's say you own an appliance store and one of your keywords is "frontloading washing machine" You might add the phrase "used frontloading washing machine" to your negative keyword list if you only sell new products, or "frontloading washing machine repair" if you don't offer that service Negative Keywords The Definitive Guid